Voters reject the term and the category of being a “feminist,” with only 20% of women willing to use that word about themselves. Nor do they want their daughters to become feminists—only 17% of voters said they would welcome their daughters using that label.
But while “feminism” seems to connote a radicalism out of the mainstream, most women have very definite beliefs about the equality of the sexes. Older women believe by nearly 2/1 that when given an equal opportunity, women will succeed at whatever they do. Younger women agree but more of them (43%) feel that men and women have different strengths and weaknesses in what they can do well.
Gee, I wonder why.
(Emphasis mine. Emphasis is always mine.)