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The Continuance Of Sexism In Our Enlightened Post-Feminist Era, Featuring Synonyms for Breasts

It’s weird, right? Because the second wave accomplished all its goals, and then feminism died in the ’90s because Camille Paglia killed it, and now we can all stop bitching and enjoy our totally level playing field because sexism doesn’t exist and if it does it is subtle and insignificant and not a real problem and we can gain power by manipulating men with our sex appeal so it all evens out. And yet, sometimes, I still get the feeling that something is up!

Anyway, I went to the liquor store last night.



  1. shenanigansandredtape wrote:

    This is clearly Malibu's attempt to compete with Bacardi's wonderful Ugly Girlfriend Campaign. Apparently booze is only for people who hate women. Or love them. So long as they are pretty(ier) and have boobies.

    Tuesday, August 4, 2009 at 9:03 am | Permalink
  2. smadin wrote:

    Geez, Sady, why do you have go always go looking for stuff to be offended by? I mean, come on now. Only a humorless feminist would object to Malibu's totally clever encouragement to the nasty-cheap-ass-flavored-rum-buying public to eat more fruit! You're not pro-scurvy, are you, Sady??!?

    Tuesday, August 4, 2009 at 9:42 am | Permalink
  3. Miss Kitty wrote:

    Glad someone else noticed these ads. There are two large billboards from the same campaign near my home. One says "Nice melons" and the other says "Nice coconuts," each with pictures of the respective fruits. Thanks, post-feminist time period, for ensuring that this blatant sexist advertising doesn't bother me in the least.

    Tuesday, August 4, 2009 at 2:52 pm | Permalink
  4. Robert Hutchinson wrote:

    Perhaps the idea is that you see the ad, feel despair, seek solace in an alcoholic beverage, and voila.

    Perhaps not.

    Thursday, August 6, 2009 at 5:08 pm | Permalink