Here is a slightly Dworkin-y blog. But! I happened upon it today (thank you, Google Reader), and it did shed some light on a rather lovely conversation between Jim Beam and the (Australian) Ad Standards Bureau. It turns out that a lot of female types got all riled up and protested this ad:
I guess they thought it implied that being lesbian was a “tragedy” or something? I don’t know where they got that. Here, Jim Beam explains the ad’s rich subtext:
In ‘The Tragedy’ TVC a beautiful girl who is dreamily attractive to any man turns out not to be attracted to men at all, but instead prefers other women. To most men this is the ultimate tragedy, in the same way that Jim Beam is the ultimate bourbon.
The Board then considered whether the advertisement breached Section 2.1 of the Code dealing with discrimination and vilification… the label at the end, “The Tragedy,” was not intended to mean that it was a tragedy generally for women to be lesbians, but that such an attractive woman was not available to heterosexual men.